Christopher Ward has never been shy about color, and its newest release proves the brand isn’t slowing down anytime soon. The Twelve 36 (Ti) Pick ‘n’ Mix Limited Edition lands just weeks after the brand’s Twelve Xander collaboration sold out in a single day, and this time the inspiration comes from somewhere far more nostalgic than fine art: the pick ‘n’ mix candy counter.
A British Brand Built on Cutting Out the Middleman
Christopher Ward has spent the past two decades proving that a watch doesn’t need a century-old Swiss address to earn a spot on a serious collector’s wrist. Founded in the UK in 2004, the brand built its reputation on a direct-to-consumer model that skips traditional retail markups, letting it put genuinely high-spec movements, finishing, and materials into watches at prices that undercut the industry by a wide margin. That value-driven philosophy hasn’t stopped the brand from taking creative risks, and its Twelve line, an integrated-bracelet sports watch that has become one of its flagship platforms, has become a regular testing ground for bold dial concepts and limited-run collaborations.
Six Flavors, One Very Textured Dial
The new Pick ‘n’ Mix collection comes in six colorways named directly after classic candy: Sour Apple, Kola Krystals, Fizzy Orange, Cherry Pop, Blue Sherbet, and Berry Burst. Each dial carries a textured finish designed to echo the sugary, crystallized coating found on old-school pick ‘n’ mix sweets, the kind sold by the pound and devoured at the cinema. It’s a playful concept, and one that fits neatly into a broader trend of textured, tactile dials that has swept the watch industry over the past few years.
Every version is built on the Twelve 36 (Ti) platform, a case constructed from Grade 2 titanium measuring 36mm across and just 8.95mm thick. That thinness matters for wearability, and Christopher Ward states the complete package weighs only 54 grams on its color-matched rubber strap, a genuinely featherweight proposition for an integrated bracelet sports watch. Inside is a COSC-certified Sellita SW300-1b automatic movement, offering 56 hours of power reserve, visible through a caseback stamped with a bold Pick ‘n’ Mix logo rather than a full view of the movement itself, a small design trade-off that keeps the personality of the collection consistent right down to the case back.
Why a Candy-Themed Watch Deserves Your Attention
Each watch ships with both the matching integrated bracelet and the rubber strap, giving owners a sportier and a dressier option without buying a second strap separately. Pricing lands at $2,350, positioning the Pick ‘n’ Mix Limited Edition squarely in the sweet spot between accessible microbrand pricing and genuine Swiss-caliber engineering.
What This Means for Christopher Ward’s Momentum
The speed at which the Twelve Xander sold out signaled that collectors are hungry for Christopher Ward’s more experimental releases, and the Pick ‘n’ Mix collection looks built to capitalize on that same appetite. It’s a smart move for a brand that has built its identity on proving that fun, confident design and serious watchmaking aren’t mutually exclusive. As integrated-bracelet sports watches continue to dominate collector conversation across every price tier, Christopher Ward’s willingness to lean into color and concept, rather than simply chasing luxury silhouettes, gives it a genuinely distinct lane. If the Twelve platform keeps generating limited editions this confident, don’t be surprised if Pick ‘n’ Mix becomes one of the most talked-about releases of the year among value-focused collectors.
